Local SEO And Schema Markup Implementation For Omega Mart BD

I successfully implemented local SEO and structured data (schema markup) on Omega Mart BD’s e-commerce website to increase visibility and provide search engines with detailed information about their products and business. This effort focused on improving SEO, leading to the inclusion of rich snippets in search results.

Client

Omega Mart BD

Projects Timeline

March, 2024 - April, 2024

Services

Search Engine Optimization

Client Background

Omega Mart is an open e-commerce platform in Bangladesh, where sellers can easily sell and buyers can buy products at best prices.

Challenge Faced

Implementing Local SEO Strategies
Adding Schema for product information, including price, availability, ratings, and reviews.
Integrating additional schema for website breadcrumbs, articles, FAQs, organization details, and social media links.
Conducting a Rich Snippet Test using Google’s Rich Results Testing Tool to ensure schema compliance and proper display in search results.

Solution Provided

Local SEO: Increased local business visibility on search engines.
Product Schema: Added product information such as price, availability, and description.
Review & Rating Schema: Integrated customer review and rating data for higher visibility.
Breadcrumb Schema: Structured website navigation for better search engine indexing.
Organization & Social Links: Added schema for business details and social media profiles.

Rich Snippet Test Results

The implementation was tested using Google’s Rich Results Testing Tool, and the results confirmed:

Products

Correctly displayed with pricing, availability, and rich descriptions.

Customer Reviews

Aggregated ratings visible for better SERP impact.

Breadcrumbs

Properly structured for enhanced user navigation and search indexing.

Results and Outcomes

Increased Visibility in Search Results

Rich snippets make the website stand out with detailed product information directly in Google results.

Enhanced SEO Performance

With structured data, the site is better understood by search engines, leading to improved rankings.

Improved Click-Through Rate (CTR)

More informative search results attract potential customers, driving traffic to the site.

Increased Sales

Drive potential customer from the search engines.

Conclusions

After implementing the schema markup, Omega Mart BD saw improved search visibility with rich snippets appearing in Google results. This contributed to increased organic traffic and better user engagement.