Omega Mart BD
Projects Timeline
March, 2024 - December, 2024
Complete E-commerce Development and Management
Omega Mart BD is a fully optimized e-commerce platform offering an end-to-end solution for selling physical goods. The project included website development, automation, digital marketing, and branding to establish a seamless shopping experience and a strong online presence.
Key Features and Implementations:
1. Website Development
1. Designed a responsive, user-friendly platform with an intuitive shopping cart and checkout process.
2. Integrated a product catalog with advanced filtering options and a review feature to boost trust.
2. Automation Systems
1. Implemented order management and CRM tools for efficient operations.
2. Automated marketing campaigns for personalized customer engagement.
3. SEO and Visibility Optimization
1. Enhanced search visibility with schema markup, meta tags, and header optimizations.
2. Increased organic traffic through targeted SEO strategies.
| Country | Last 6 months Clicks | Previous 6 months Clicks | Last 6 months CTR | Previous 6 months CTR | Last 6 months Position | Previous 6 months Position |
|---|---|---|---|---|---|---|
|
Bangladesh
|
344
|
105 |
9.29%
|
2.85%
|
9.82
|
13.72
|
4. Digital Marketing Excellence
1. Managed Facebook ad campaigns like the Winter Collection promotion for targeted reach and sales.
2. Integrated Meta Pixel for data-driven retargeting strategies.
3. Set-up Facebook Commerce Manager to create a catalogue ad creative.
5. Branding and UI/UX Enhancements
1. Redesigned the color scheme and logo to reflect a cohesive, modern brand identity.
2. Upgraded the UI/UX for a smooth and visually appealing shopping journey.
6. Data-Driven Insights
1. Used analytics to track user behavior, sales trends, and campaign performance.
2. Made data-backed improvements to boost overall results.
Results:
- Increased customer engagement and satisfaction.
- Enhanced sales through streamlined operations and strategic marketing.
- Positioned Omega Mart BD as a reliable and competitive e-commerce brand.
This “Complete E-Commerce Development and Management Solution” highlights the expertise in creating a scalable and impactful online business platform.